Investing creative capital to turn Authentic Fruits into a globally recognized superfood brand.
From the Amazon rainforest to consumers around the world, Authentic Fruits brings nature’s best superfoods to the table through organic, plant-based products, açaí and smoothie bowls.
The ambition is to transform a promising food company into a globally recognised brand, making healthy choices not just accessible, but irresistible.
!F joined Authentic Fruits as a Creative Capital partner, investing strategy, design, entrepreneurial experience and a global network of talent to accelerate its growth.
Our work spans brand positioning, visual identity, packaging, product development and e-commerce, creating a distinctive brand designed to reach new audiences and expand into new markets.
Our work for the brand has yet to go live, but in the meantime, you can discover what makes it special at authenticfruits.com.
Rather than charging traditional fees, !F participates directly in the business through a percentage of e-commerce and physical sales, combined with equity ownership.
Our partnership also includes a performance-based equity structure, allowing our ownership percentage to increase as the business achieves agreed growth milestones.
The more value we help create, the more value we share.
Authentic Fruits demonstrates how Creative Capital can align creativity with entrepreneurship.
By connecting our success to the company’s growth, we move beyond delivering a brand to becoming partners in building a business.
Because the best investment in a business isn’t always more money. Sometimes, it’s more imagination.